Emaar Properties: The Legendary Real Estate Developer of Dubai, Shaping A Quarter of The City

In the spotlight is Dubai's premier developer, the creator of the iconic Burj Khalifa and the largest shopping center, Dubai Mall. Emaar has also developed several districts in Dubai, such as Dubai Marina and Dubai Creek Harbour.

Emaar Properties is a state-owned enterprise headquartered in Dubai, founded in 1997 by Mohamed Alabbar, a native Emirati who carved a path to success. After university, he started as a simple bank manager, later working for the Dubai government in Singapore. 1997 was a pivotal year for Mohamed, marking the establishment of Emaar Properties.

Emaar Properties is known for its truly grandiose projects and community developments. Among its notable works are the seaside district of Dubai Marina, Dubai Creek Harbour with its lagoon, the verdant Dubai Hills, and others.

With net assets valued at around $37.6 billion, Emaar Properties ranks among the most respected and valuable development companies globally.

Emaar's delivered housing units include international projects. Emaar is broadening its global presence, operating in the Middle East, North Africa, Pan-Asian countries, Europe, and North America. The company has offices in various countries, including the UAE, Saudi Arabia, Lebanon, Egypt, Morocco, India, Pakistan, Turkey, the USA, Italy, and Canada.

Emaar Properties built the world's largest shopping mall, Dubai Mall, and also manages Dubai Hills Mall — a quieter mall with fewer crowds.

Emaar takes a comprehensive approach to development, focusing on creating communities and neighborhoods, not just residential projects. This holistic strategy includes building complete environments with infrastructure, social amenities, parks, and offices. They also construct shopping complexes, striving to create more than just living spaces but a desirable living environment.

Emaar Properties, renowned for its customer-oriented approach, has earned global trust by striving to enhance people's lives. This is exemplified by the engaging events they organize for their residents. An instance of this commitment was during Dubai's Fitness Month (October-November 2022), where Emaar hosted fitness weekends across Dubai Creek Harbour, Downtown Dubai, Dubai Marina, and Emirates Living, drawing over 2,500 participants to activities like Afro-fitness and dance workouts.

Emaar's corporate culture values talent, investing in employee training and regularly hosting internal seminars. The developer collaborates with leading universities and technical colleges, offering internships to talented students, many of whom are later employed by the company.

In business management, Emaar is committed to meeting the expectations of clients and stakeholders ethically and transparently, as evidenced by its nearly impeccable reputation. The team willingly engages in dialogue with partners for better management understanding, conducts periodic audits, and the Board of Directors oversees reporting accuracy and efficiency.

Emaar’s environmental stewardship is evident in its approach to water conservation, emission and waste reduction, resource management, and habitat preservation. For instance, Emaar has replaced plastic utensils with wooden ones in Dubai Mall's cinema to reduce non-recyclable waste. The Emaar One app encourages residents to save energy, rewarding those who make significant savings. The Community Garden Challenge, held in communities like Arabian Ranches and Dubai Hills Estate, incentivizes residents to beautify their gardens, with winners featured in local newspapers.

This commitment extends beyond words, with Emaar actively encouraging its community members to contribute to environmental care, demonstrating their role as a socially responsible developer.

Emaar is renowned globally for its customer-centric approach, which has earned it significant trust. The developer strives to improve residents' lives by organizing engaging events in its communities.

An example is the Fitness Month in Dubai (October-November 2022), where Emaar Properties hosted fitness weekends in areas like Dubai Creek Harbour, Downtown Dubai, Dubai Marina, and Emirates Living. These events focused on Afro-fitness and dance workouts, drawing participation from 2,500 people.

Emaar considers it its duty to meet the expectations of clients and other stakeholders. The developer conducts business ethically and transparently, as evidenced by its near-flawless reputation.

Emaar focuses on the company's impact on the environment, the world, and society, striving to be a socially oriented developer. The company's official website features a dedicated section on its environmental stance.

These are not just words. Emaar actively works to preserve the environment and encourages its community residents to contribute to nature conservation. For example:

For Emaar Properties, people are the driving force behind success, as stated on Emaar's official website.

The company has a corporate culture that values talented individuals and, therefore, invests in the training of its employees, regularly conducting internal seminars.

Emaar collaborates with leading universities and technical colleges, doing everything possible to attract talented students to their team. Students undergo internships at Emaar Properties, and subsequently, they may be offered positions within the company.

Emaar has earned a solid reputation for constructing significant projects in Dubai that have become local landmarks. A prime example is the Burj Khalifa.

Burj Khalifa, the tallest tower in the world, stands at 828 meters high. It houses 163 floors and 344,000 square meters of space, comprising apartments, offices, boutiques, and a hotel. The Burj Khalifa is truly awe-inspiring. However, Emaar is already developing a new project that promises to surpass it.

The Creek Tower in the Dubai Creek Harbour area is set to exceed the Burj Khalifa's height by 100 meters. Emaar is also responsible for this project. As of 2023, there's no information on when the construction will be completed, but it was announced that Emaar has altered the project and brought in a new contractor.

Despite not offering the most convenient installment terms (90% / 10%) and having above-average market prices, Emaar's projects consistently attract buyers. The reasons are quality, viability, and responsibility. Emaar's reputation sells apartments better than any ideal installment conditions.